Notes on keeping the customers you have won.
Short, practical writing on customer retention for small B2B teams, and honest updates on what we are building. Subscribe by RSS.
Why founder-led startups lose customers quietly
Customers rarely leave with a bang. They go quiet first. Here is the pattern, and a simple way to catch it.
Read the postA health score you can explain
Most health scores are a number you are asked to trust. Here is how Retenova's starting rules work, and why you can change them.
Read the postWhat Retenova does today, and what it does not
An early product should say plainly what works and what is planned. Here is our honest status.
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